YOUR MODULES

You will….

1: BASICS: BUDGETING & PLANNING

  • The Master Timeline: How to use your campaign launch checklist & timeline, & setting milestones for Weeks 1–4

  • Compliance & Budgeting: Step-by-step training on EIN registration and bank account requirements, and how to create a preliminary budget based on the specific race tier.

2. LAYING THE FOUNDATION

  • Your Branding Package: Defining core colors, typography, and logo to create a cohesive visual identity.

  • Web & Social Setup: Best practices for a 2-page website and writing 160-character bios that convert for social media.Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

3. FUNDRAISING & STRATEGY

  • Call Time Basics: Setting up the Rolodex, scripting the Ask, and training on call time etiquette.

  • Targeting & Goal Setting: How to fill out the "Campaign Goal Worksheet" and basic voter targeting to identify the "Win Number."Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.